West Point, Mississippi — The outdoor and conservation community is mourning the passing of Fox Haas, the beloved patriarch of the Mossy Oak family and a towering figure in the sporting industry, who died at the age of 95. His death marks the loss of a visionary leader, conservation advocate, and mentor whose influence shaped generations of outdoorsmen and women.
Fox Haas served as a guiding force behind Mossy Oak, helping build the brand into one of the most respected names in outdoor lifestyle and conservation. As CEO and family patriarch, he was known not only for his business leadership but also for his humility, integrity, and unwavering commitment to preserving the natural world.
Mr. Haas was a foundational figure in early turkey conservation efforts and was widely regarded as a living embodiment of Colonel Tom Kelly’s “The Tenth Legion.” His passion for wildlife stewardship helped advance ethical hunting practices and conservation awareness long before they became mainstream movements.
Those who knew him describe Fox Haas as a man of deep faith, quiet strength, and uncommon generosity. He believed strongly in honoring tradition, family, and the land, values that became woven into the very fabric of Mossy Oak’s identity. His leadership extended beyond business, touching communities, conservation organizations, and countless individuals across the sporting world.
In October, it was considered a profound honor for Broken Bow to create a tribute piece recognizing his life and legacy — a testament to the respect and admiration he earned throughout his lifetime.
As the Mossy Oak family and the broader outdoor community reflect on his life, they do so with gratitude for a man whose influence will endure far beyond his years. Fox Haas leaves behind a legacy of conservation, character, and commitment that will continue to guide the industry he helped shape.
Funeral and memorial arrangements will be shared by the family. Heartfelt condolences are extended to his loved ones and to all who mourn the loss of one of the greatest men the sporting industry has ever known.
God bless Fox Haas.
